Since 1988, Ben Isitt has brought extraordinary artistic vision, technical mastery, and hands-on craftsmanship to the worlds of entertainment, architecture, special effects, themed environments, public art, and private commissions.
His work has contributed to numerous Hollywood films, casinos, hotels, theme parks, haunted attractions, and immersive environments around the world, including projects connected to Disney, Universal Studios, and Paramount. With decades of experience behind him, Ben understands how to transform an idea from a rough spark into a fully realized physical experience.
Ben’s capabilities span a remarkable range of disciplines, including three-dimensional art, master sculpture, scale models, illustration, oil painting, welded substructures, mold design and fabrication, full-scale originals, castings, and custom sculptural installations. Whether creating a monumental centerpiece, a detailed bas-relief, or a one-of-a-kind experiential feature, Ben brings both artistic sensitivity and production intelligence to every stage of the process.
As Creative Director for Arte Grande since 2015, Ben has led the creation of exceptional sculptural and relief work for clients including Amazon, Meta, Nintendo, Fjällräven, Mountain Hardwear, the Seattle Seahawks, and many other major companies. His instinct for form, texture, scale, and storytelling allows him to turn ambitious concepts into compelling realities.
At Arte Grande, Ben’s work sits at the intersection of fine art, fabrication, and imagination, where ancient craft techniques meet bold contemporary vision.
Benjamin Purnell Isitt
Meet The Creators
Senior Artist & Creative Director, Arte' Grande
Craig Sorenson is a lifelong innovator whose career has moved fluidly through fine art, signage, fabrication, specialty finishes, digital media, and experiential design. For more than four decades, he has built companies and creative capabilities around a single driving idea: bold concepts deserve to become unforgettable physical realities.
Craig founded Golden State Sign Company in 1978, where he became an early pioneer in computer-driven sign design, advanced fabrication, and faux-finish reproduction. His work served major national clients including El Torito Restaurants, Fleetwood Enterprises, and the Los Angeles Summer Olympics, earning two national design awards from Signs of the Times magazine.
In the late 1980s, Craig expanded into hospitality and surface design, creating specialty tabletops and developing the Mirage Special Effect Surface Covering, a versatile faux-finish system used in projects around the world. He later co-founded Flat Spin Media, producing digital content for brands including IBM and 20th Century Fox before the company’s acquisition in 2003.
In 2011, Craig acquired Impressive Signs and Graphics and led its transformation into Impressive Sign and Display, a creative fabrication company specializing in dimensional branding, sculptural environments, and large-scale visual experiences. From that foundation, Arte Grande was born: a studio dedicated to unique, innovative sculptural and relief art that blends craftsmanship, storytelling, and monumental presence.
As President and Founder of Arte Grande, Craig brings the eye of an artist, the mind of an inventor, and the instincts of a builder to every project. His career has been recognized with honors including Entrepreneur of the Year, Business Innovator of the Year, and the Celebrate Resilience Award in Eastern Washington.
Through Arte Grande, Craig continues to champion work that is ambitious, tactile, expressive, and built to endure.
Craig S. Sorenson
President, Founder
Patrick Hasson
Artist, Founder of Rainbowland, Joshua Tree California
A pioneer in the Joshua Tree art scene, Hasson’s work is defined by its explosive use of color and psychedelic interpretation of the Mojave landscape. His ‘Rainbow Pop’ styled portraits, dreamscapes, and livable art retreats have become cultural hallmarks in the high desert, which earned him the moniker ‘Rainbowman.’ Hasson’s work glows with saturated emotion—cacti that feel alive, skies that pulse, desert that seem to hum just beneath the surface.
Rob Grad
Artist, Musician, Poet
Rob Grad makes 3D photo-based assemblages and sculptures that layer fragments of natural landscapes with urban marks—drawing, painting, text. The work doesn't explain itself. It presents a collision: desire against fulfillment, digital isolation against physical presence. Two decades in Venice Beach and a formation in the pre-social media MTV generation surface in the work not as nostalgia but as lived contradiction.
The assemblages function as visual disruptions. Photographic vignettes break against gestural elements. Natural forms meet urban decay. What emerges isn't resolution but sustained tension—the gap between what we want and what we encounter. Grad approaches this the way one observes a crack in concrete or light through a freeway underpass: without sentimentality, looking for the authentic gesture beneath surface phenomena.
Recent work expands into performance, integrating his early career as a signed musician with RCA Records. These multimedia presentations—visual art, live poetry, sound—create immersive environments that function less as theater than as activated space. The work asks viewers to look, then look again, to locate themselves within the friction.
Grad's work has been exhibited in Basel, Miami, and Los Angeles, including at the Museum of Art and History in Lancaster, California, as part of the Getty's Pacific Standard Time initiative. He has created large-scale installations at San Francisco Airport, the LA Clippers' Intuit Dome, and corporate sites including Zildjian and Wells Fargo's Brentwood building.